As we navigate this brave new world of business AI, 优蜜传媒partners are playing an essential role as equal parts technology disrupters, trusted advisors, and innovation multipliers. They work and live at the edge, breaking technology rules with every new solution and innovation they bring to the table. These companies are passionate about their AI-driven solutions, which will provide what 优蜜传媒manufacturing customers want most for their businesses nowadays: more efficiency, accuracy, and agility in their production operations and supply chains. Their energy and passion are positioning them to redefine the rules of engagement regarding how partner ecosystems work.

It doesn鈥檛 matter what kind of partner you are 鈥� you could be on the build, implement/service, or sell sides of the 优蜜传媒partner ecosystem, the opportunities to innovate, and co-innovate with 优蜜传媒and other partners, solutions that bring value to customers in discrete manufacturing industries are as limitless as our imaginations. It鈥檚 an exciting time to be an 优蜜传媒industry partner.

Innovative Solutions from 优蜜传媒and Partners Give Our Manufacturing Customers a Competitive Edge

Giving our manufacturing customers the business AI solutions they need to thrive in highly competitive and often volatile markets is an absolute must. Whether those solutions are developed by an 优蜜传媒partner, 优蜜传媒itself, or collaboratively is secondary.

This new drive to co-innovate on our customers鈥� behalf is creating opportunities for partners to develop and deliver industry innovations in three areas of discrete manufacturing:

1. Solutions that enable efficient, accurate, and agile manufacturing and supply chains by integrating processes, removing data silos, and seamlessly connecting manufacturing and supply chain applications with the whole of the business.
2. Solutions that improve decision-making by using AI to analyze data from internal and external sources in context and produce insights that increase manufacturing operations’ resilience and help customers strike the right balance among cost, sustainability, and customer satisfaction.
3. Solutions that promote collaboration within a business ecosystem.聽Many of the company executives I鈥檝e spoken with recently wanted to talk about Manufacturing-X, the growing cross-industry initiative in which companies across various manufacturing value chains come together within a global business ecosystem to define a standard that enables them to share production and supply chain data across platforms and technology to further increase resilience, sustainability, and competitiveness.

We are bringing this customer-focused, partner-driven approach to life this week at Hannover Messe, bringing center stage the latest, most compelling innovations to emerge from 优蜜传媒and our partner ecosystem, across both discrete and process manufacturing 鈥� many embedded with business AI.

Some of the showcases that have been developed collaboratively in action include:

• Modular manufacturing that orchestrates production cells with a hard independent fleet manager
• High-speed bottling that captures traceability data and in-line quality assurance
• A centralized operations control center聽that manages an offsite process production line
• AI-enhanced visual inspection and guided instructions during component assembly
• A quick guided journey through an Industrial Metaverse, showing how assets inside a power plant can be intelligently and remotely managed

优蜜传媒partners are playing an integral part in our presence at Hannover Messe, just as they are in our overarching industry vision. Partners including Accenture, Camelot ITLab, Cideon Software & Services, FORCAM, Kinexon, Systema, and TeamViewer are all exhibiting their solutions alongside their 优蜜传媒counterparts, demonstrating the true power of partnership and innovation at every turn.

By leveraging resources like the new 优蜜传媒AI Launchpad and generative AI hub, our partners will introduce industry innovations that will add immediate value for customers in the discrete and process manufacturing space. Hence, they have the intelligent digital tools they need to be future-ready.

Kinexon鈥檚 OS extension to the 优蜜传媒Digital Manufacturing solution is one example. Kinexon OS orchestrates the shop floor and automates previously manual processes, improving production speed, quality, and asset utilization. It is providing customers with an essential pathway to modular production and autonomous manufacturing.

For those of you at the event, stop by the 优蜜传媒space and experience innovation and partnership in perfect harmony firsthand. An electric injection molding machine developed by Fanuc with support from partner Syntax will be cranking out made-to-order drinking vessels.

Come enjoy a cup of inspiration on us. It鈥檚 a small but meaningful taste of what鈥檚 possible for partners in our collaborative, customer-focused, and business AI-driven cloud ecosystem.

Sven Denecken is senior vice president and chief marketing and solutions officer for Industries & CX at SAP.

Organizations must deliver their brand promise to customers to establish that deep connection, and it is a lot easier to do when you鈥檝e gained supply chain agility by embracing digital transformation.

The technological developments of recent years have given us greater resilience, flexibility, and visibility into what brands can deliver and what customers expect, but how can brands embrace digital transformation to go even further to enhance those relationships?

I had the chance to discuss this topic with Sally Eaves, professor in Advanced Technologies, and global strategic advisor and special guest Steve Birgfeld, VP of Information Technology and Services at Blue Diamond Growers, as part of SAP鈥檚 Live Chat series on Tomorrow鈥檚 Tech Today platform. I am pleased to share a few key takeaways from our engaging conversation about how brands can achieve end-to-end visibility of their supply and distribution chains to create the type of customer experiences that drive loyalty and profitability.

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Something for Everyone

Whether it is delivering a quality product or providing an essential service, every brand makes a promise to their customers. Birgfeld described how delivering on a brand鈥檚 promise helps Blue Diamond build that trust, and it is part of the reason the company is the world鈥檚 largest almond processing and marketing cooperative 鈥� and a 2023 优蜜传媒Innovation Award winner.

Growers 鈥渢rust us with their almonds,鈥� he said. 鈥淚t鈥檚 up to us to deliver them accordingly. So [there is] a lot of focus on quality, integrity, and innovation. And that innovation also applies to the technology we use to enable that.鈥�

With two lines of business 鈥� branded nut snacks and ingredient sales to other consumer packaged goods (CPG) manufacturers 鈥� Blue Diamond deals with variables like weather issues, wildfires, and droughts. But the havoc the COVID-19 pandemic played on its supply chain was unforeseen. 

Suddenly, what was a demand-driven, normal business became a constraint-driven one. Birgfeld explained how a three-week wait to receive cargo turned into a five-month delay. What could have been a disastrous situation was salvaged by an attitude I find common among 优蜜传媒Innovation Award winners: the digital transformation journey is a journey, not an end destination.

Running Simple in the Digital Economy

With more than 3,000 growers, 1,800 employees, and consumers in more than 75 countries, the need for Blue Diamond to shift from disparate, manual processes to streamlined and integrated ones was critical. The company needed to create a world-class supply chain solution to improve its forecast accuracy and distribution channel, among other areas.

Fortunately, Blue Diamond had already migrated its ERP to 优蜜传媒S/4HANA for its core capabilities, empowering the company to embrace the digital economy. The company also leaned on 优蜜传媒Business Network to help connect, transact, and partner with other businesses on shared processes and information, replacing uncertainty with end-to-end visibility.

Together, Blue Diamond and 优蜜传媒would develop what Birgfeld called 鈥渁n intelligent, data-driven cooperative.鈥�

Synchronized Planning Vision

By achieving a consolidated management view across its business, the company reduced supply on hand by 20%, expanded order fill rates to 99%, and saved US$1 million in logistics costs. Having the data in one centralized location condensed scenario planning for a typical situation from six hours to 20 minutes.

鈥淚t enabled our customer service reps [to] respond immediately to the customer on where things stood, and we could do course correction accordingly if there were issues,鈥� Birgfeld said.

Sustainability also improved, since the streamlined operation meant that fewer trucks had to be used along the supply chain.

As a 2023 优蜜传媒Innovation Awards judge, I saw firsthand how grew with 优蜜传媒S/4HANA.

 After setting the bar high for next year鈥檚 优蜜传媒Innovation Award winners, Blue Diamond Growers is moving forward, utilizing SAP鈥檚 financial planning and analysis (FP&A) tools to better align financial, inventory, and demand data and extending 优蜜传媒Analytics Cloud to help improve analysis, planning, forecasting, and visualization.

鈥淥ur real vision is鈥 synchronized planning capability,鈥� Birgfeld said. 鈥淎nd 优蜜传媒is a great enabler of that.鈥�

Inside Innovation

SAP鈥檚 Live Chat on Tomorrow鈥檚 Tech Today platform is a new limited series that highlights the latest innovations in emergent technology integration across a range of sectors and themes. In each episode, 优蜜传媒innovators come together with experts from a variety of backgrounds, sharing stories that can inspire all of us. While each organization may differ, each interviewee shares their version of the same story 鈥� overcoming a unique challenge with the type of innovation we all aspire to achieve.

To learn more about 优蜜传媒Innovation Awards and discover the incredible stories of innovation, visit .

Sven Denecken is SVP and chief marketing and solutions officer for 优蜜传媒Industries & CX.

Granted, those experiences aren鈥檛 always positive. But when everything is working in sync 鈥� travel and transportation infrastructure, aerospace technology, energy, retail, hospitality, and more 鈥� to create a whole greater than the sum of its parts, my thoughts can鈥檛 help but shift skyward, to another more familiar ecosystem.

Among the many developments I鈥檝e witnessed lately as a result of SAP鈥檚 growing focus on industry innovation, SAP鈥檚 industry cloud and the partner ecosystem that supports it stand out. They鈥檙e proving my long-held belief that a high level of collaboration with partners across companies and industries, similar to what occurs at airports, can open boundless opportunities to cultivate new markets, customers, and revenue sources. SAP鈥檚 industry cloud has yielded close to 400 solutions across 25 industry verticals, 80% of which were developed by partners either on their own or in collaboration with SAP. About 1,900 unique customers are using these solutions, and they鈥檙e renewing them at a rate above 90%.

What鈥檚 driving the industry innovation momentum? And why should 优蜜传媒partners consider engaging in the co-innovation effort if they鈥檙e not already, or get more involved if they are? Here are five competitive justifications:

1. Future readiness: A business landscape that is perpetually shifting and evolving, often in unexpected ways, demands a business mindset that embraces change and seeks out opportunities to innovate 鈥� a mindset of future readiness. A focus on industry innovation fosters future readiness on multiple levels. It gives partners a portfolio of solutions to help their customers prepare for a future where cloud solutions will be instrumental to their digital transformation efforts. One leading global consulting firm predicts that by 2027, enterprises will be using industry cloud platforms to accelerate more than half of their critical business initiatives. What鈥檚 more, working within an industry cloud environment like SAP鈥檚 can give partners themselves a future-ready model for growing their business.
2. Business ecosystems and networks: By bringing their industry knowledge and intellectual property to a business ecosystem like the one that supports SAP鈥檚 industry cloud, partners can become a multiplier for industry innovation, moving solutions through the development pipeline and to customers faster together than they otherwise could working individually. We鈥檙e witnessing this multiplier effect within specific industries like consumer products, life sciences, automotive, energy, and industrial manufacturing, where collaboration within industry-focused business ecosystems is fueling a fresh wave of co-innovation.
3. Modularity and integration: One of my team鈥檚 responsibilities is to maintain the industry cloud opportunity map, a comprehensive architecture of potential and already developed solutions that comprise the present and future of industry innovation in the cloud. A glance at the opportunity map tells a compelling story about all the white space available to partners to fill out the portfolio. Intellectual property and ideas are the building blocks in this case. The door is wide open for partners to bring use cases that enhance, extend, or add to an existing solution, or that fill gaps in the opportunity map. Using 优蜜传媒Business Technology Platform (优蜜传媒BTP) and 优蜜传媒Store, they can rapidly develop their ideas and turn them into commercialized solutions that customers can readily integrate.
4. Industry convergence: Just like at the airport, we鈥檙e seeing the lines between industries blur and converge as traditional value chains merge. This creates massive opportunities for 优蜜传媒partners to develop new revenue streams around solutions that they adapt from one industry for use in another, or that can be used by customers across multiple industries. Electric vehicle charging is sparking a convergence among automotive, energy, oil and gas, utility, and retail and consumer products, for example. And that, in turn, is providing fertile territory for 优蜜传媒partners with use cases and intellectual property in these areas to collaborate and create new solutions that can add value for customers.
5. Customer experience: By focusing on industry innovation, our goal is to give customers exactly what they need to succeed from a digital solutions standpoint. The better SAP, our partners, and all of us collectively as an ecosystem are at delivering the solutions customers need, the more trust we create with them. And that opens even more possibilities for SAP, partners, and customers alike 鈥� possibilities that conjure the familiar feeling I get at the airport when I鈥檓 waiting to board my next flight.

Sven Denecken is senior vice president and chief marketing and solutions officer for 优蜜传媒Industries & CX.

优蜜传媒invented the first software-based enterprise resource planning (ERP) system, the world鈥檚 first system of record and a powerful innovation that has changed the face of business and the ability of our customers to deliver value. With cloud and mobile technology, we delivered systems of engagement. More recently, we鈥檝e been using artificial intelligence (AI) and analytics to help organizations become more intelligent enterprises. And now with the new generation of , we are able to step into creating the first system of value.

We will now bring forward the first systems of intelligence 鈥� a true, integrated system that has artificial intelligence infused throughout its core and in every interface that matters. Once again, we will work to fundamentally change the way in which companies operate, helping them to ensure their core business processes while also freeing them to adapt, adjust, and uniquely optimize for their needs. 优蜜传媒Business AI can become a self-learning, personalized interface with contextualized insights just a prompt away.

This vision becomes real with the 优蜜传媒portfolio 鈥� the broadest suite of business applications on the planet, all running on and powered by 优蜜传媒Business Technology Platform (优蜜传媒BTP). With our portfolio and the many partner-ecosystem solutions providing AI-powered, end-to-end business processes, the system can become truly robust.

AI Potential and Opportunity for 优蜜传媒Customers and Partners

AI is helpful, as it can accomplish tasks that are not suited for the human brain such as using large amounts of detailed data. This may sound complicated, but the basic idea of AI is actually a lot simpler than one might think. Three things are needed for an AI platform or system of intelligence:

1. A model that can be trained
2. Data to train the model
3. Vast computing power to actually do the training

优蜜传媒has the data sets and data structure of business-related data 鈥� protected, anonymized, and made available following the strict standards of European data protection laws. This data structure and the historical industry and business knowledge can enable us to create accurate AI models in our powerful systems of intelligence for our customers 鈥� a true business AI.

优蜜传媒Business AI 鈥� What Is It and How Can It Help Businesses?

According to global research from Accenture, 60% of companies are merely experimenting with AI. Only 12% are using AI that achieves a strong competitive advantage. Through our past AI efforts, we have gained the ability to differentiate our AI strategies and to operationalize for value. With 优蜜传媒Business AI, we are building the system of intelligence with three core principles: relevant, reliable, and responsible.

Relevant
SAP鈥檚 AI applications have your business context in mind. 优蜜传媒Business AI is embedded in our leading enterprise applications and business technology solutions. Customers can count on their 优蜜传媒systems to be future-proofed with the most relevant AI experiences in the context of their business.

Reliable
Based on unique business data structures and the business process context, we can deliver the most reliable business AI. The AI is trained on industry and business process data, driven by 优蜜传媒process expertise and accessible in the solutions companies use daily.

Responsible
For years, we have delivered AI with the highest levels of concern for security, privacy, compliance, and ethics. Our customers trust us with their most critical data and processes because we know how to build and run powerful and trustworthy solutions, including AI that touches their most vital data and systems.

What Solutions Do We Offer with 优蜜传媒Business AI in Industries?

We have embedded AI functionality in our industry-specific 优蜜传媒solutions to help optimize strategic areas of our customer鈥檚 businesses, not a built-on technology that tries to replicate data and get out of synch. Here are some examples:

Intelligent Product Recommendations with 优蜜传媒Business AI

Our new 优蜜传媒Intelligent Product Recommendation application uses 优蜜传媒Business AI for a sales experience that is based on what the customer actually needs by reducing the effort required to create quotes for configurable products. 优蜜传媒provides a machine learning-based application that can enable users to train language models using historical data from various sources and provide product and solution recommendations to the end customer.

The 优蜜传媒Business AI used in 优蜜传媒Intelligent Product Recommendation is trained on sales data like opportunities, quotes, and orders. Based on that data, it then recommends the optimal product and configuration that best meets customers’ needs. See it in action .

AI-Trained Digital Assistants for a Seamless Customer Journey

Bosch Power Tools Accessories turned complex technical specifications into customer-centric language that was used as a foundation for digital assistants. In this way, customers can more easily find the right accessories for the power tools for their specific needs and applications. Zoovu, a partner solution in SAP鈥檚 industry cloud, integrates with 优蜜传媒Marketing Cloud to help ensure a seamless customer buying journey experience for Bosch鈥檚 customers. Bosch estimates an increase of 65% customer engagement in over 35 global markets with its 46 new digital assistants. Read more about it .

Managing Retail Orders with 优蜜传媒Business AI

To manage the complex world of shopping, retailers need an intelligent system that can centrally manage orders no matter where they come from. They also need to handle returns through a fast closed-loop process with advanced AI that understands when to return the item into stock or dispose of it while preserving an optimal shopping experience. With , businesses can track sales, orders, inventory, and fulfillment in real time and optimize the sourcing of products to help ensure robust deliveries at optimum costs.

What鈥檚 Next?

We deliver 优蜜传媒Business AI that is already built into the 优蜜传媒applications that power the most critical business processes. Organizations can use it with confidence, as it is created using responsible AI practices. In essence, 优蜜传媒Business AI is AI built for business.

We have been developing automation with AI for years, and at 优蜜传媒Sapphire in May 2023 we several new business AI capabilities, with additional AI and generative AI services in progress. We are pushing the boundaries of what鈥檚 possible with our AI 鈥� all the while working to ensure that it is relevant, reliable, and responsible 鈥� to support customers with their most complex and pressing business needs, so they can unlock their business鈥� full potential.

Sven Denecken is SVP and CMSO for 优蜜传媒Industries and CX.

When I鈥檓 in the market for new sport shoes, I stick to the brand that I know is the most comfortable for me. There鈥檚 nothing worse than buying a pair of sneakers and going jogging with them for the first time, only to realize in the first few minutes of your run that they don鈥檛 fit properly.

On the other hand, if I鈥檓 shopping for groceries, it鈥檚 how healthy the product is, then the selection, freshness, and price that matter the most. Time is also a factor 鈥� the quicker I can find exactly what I need, the better.

But what happens if another sport shoe manufacturer sets up a loyalty program, allowing me to collect points and offering discounts? Or, what if a new grocery store opens that allows me to save even more time by eliminating the checkout counter? Would that make me change my buying behavior?

What I鈥檓 talking about is loyalty in the context of customer experience. It鈥檚 different for every industry. How can you as a supplier or service provider ensure that you are offering the best experience possible to your customers?

Loyalty Is a Very Noisy Space

Recently, I spoke to Riad Hijal, head of Commerce Solution Management at 优蜜传媒Customer Experience. 鈥淟oyalty is a very noisy space. I think for retailers, for example, to be successful and ultimately drive customer lifetime value through loyalty, they need to cut through that noise,鈥� he said. 鈥淲e as consumers are faced with dozens of rewards or loyalty accounts 鈥� most of them aren鈥檛 really driving any kind of real modification in behavior. We don鈥檛 buy more just because we have a loyalty account with someone and are collecting points; we are merely using it as a discount mechanism. That鈥檚 how to do loyalty wrong.鈥�

Loyalty requires a reimagination of the loyalty experience and underlying process. To stand out from the crowd, companies need to be leveraging measurement. In addition, what are the themes that we need to focus on to rethink loyalty to truly drive long-term customer value? What does the measurement look like? According to Hijal, historically, efficient and tangible measurement has been lacking in loyalty programs due to the complexity of the topic.

What Should Loyalty Solutions Really Be Offering?

By leveraging data and analytics, a loyalty platform helps businesses understand why customers regard certain experiences as more memorable and important than others. This allows businesses to dig deeper into the different elements of behavior-driven customer loyalty.

And, the truth is, data is siloed within a multitude of systems within your organization. As a company, you need to be able to reconcile all of it, across both transactional and behavioral dimensions so that you can understand which customers are truly profitable and worth your focus. With 优蜜传媒Customer Data Platform, for example, which is part of RISE with SAP, you can prioritize your customers with intelligent insights delivered by the platform. See more about 优蜜传媒Customer Data Platform in .

As such, there are key capabilities necessary for modern experiential loyalty platforms. These are rewards and incentive management, personalization, gamification, communication and engagement, feedback and surveys, data-driven insights, and integration and convenience.

PUMA and Mention Me: An Industry Cloud Solution

As a leading sports brand, PUMA wanted to transform its fan base to a key growth-driver by not only attracting new customers, but also improving brand awareness and loyalty.聽Mention Me, an industry cloud partner solution, in combination with 优蜜传媒Emarsys Customer Engagement, helped PUMA launch referral programs in six European countries.

PUMA has integrated Mention Me with 优蜜传媒Emarsys Customer Engagement, its customer relationship management (CRM) platform. This helps equip PUMA to serve seamless customer journeys that drive more referrals, such as sending reward reminders and encouraging referrers to introduce more friends. PUMA is also able to feed first-party referral data into the CRM platform in real time 鈥� growing its database and giving a whole new level of insight. The combination of these solutions is giving the company remarkable growth, increasing its ROI through referral to six times its investment just nine months after launching the campaigns. .

Valora: Revolutionizing Convenience Store Shopping

Valora wanted to better meet customer needs by combining the convenience of a physical store with the simplicity of a digital business model. This was the beginning of its newest brand of cashier-free convenience store 鈥� avec box. To help realize the project, Valora chose 优蜜传媒Customer Experience solutions, used the rich knowledge available with 优蜜传媒Services and Support, and worked with Webtiser AG and Pagnos GmbH on a proof of concept. The goal was to start with a single store, using a minimal viable product collaboration approach, then scale the solution further.

Now, Valora is winning new customers by offering them an even more convenient and flexible shopping experience 鈥� without the hassle of waiting in line at the cash register. Plus, with customers registering with the avec app, Valora is able to get new insight into what customers want. Not only does make it possible to give personalized recommendations, but it is also now easier than ever for Valora to reward customer loyalty and keep people coming back for more. .

Measurement Is Key

Effectively measuring and then learning from customer behavior with loyalty solutions to improve reward experiences is the key to taking customer loyalty to the next level. 鈥淪ince loyalty is such a mature space, measurement is key,鈥� said Hijal. 鈥淢ost loyalty programs are abundant and don’t achieve much, but focusing on measurement is what the next generation of loyalty programs is all about.鈥�

Speaking of next generation, 优蜜传媒Customer Experience solutions are also artificial intelligence (AI)- and machine learning-fueled. These types of insights can help you make each customer feel like they are your only customer. They can help you engage and understand consumers on their terms while respecting their privacy preferences during the customer journey, to retain and upsell using machine learning and smart automation.

So, the next time I鈥檓 in the market for sports shoes, maybe the AI-fueled loyalty program will be able to convince me to try something new鈥nd stick with it.

Sven Denecken is senior vice president and chief marketing and solutions officer for 优蜜传媒Industries and CX.

In the past, farmers were reliant on experience passed on from generation to generation, the Farmer鈥檚 Almanac, or other methods to plan and carry out their planting, harvesting, storage, and delivery processes. That said, the volume of agricultural food products was only a fraction of what is produced today and the goods were transported over shorter distances, making storage and transport less complicated.

If the farmers of over 100 years ago could see the world today, they would be astonished at the level of industrialization we have reached in agribusiness 鈥� and things are only moving faster. As an example, agriculture in 2050 will need to produce almost 50% more food, feed, and biofuel than it did in 2012 to meet demand.

Today鈥檚 biggest business challenges call for agility, resilience, and innovation. Responding to changing markets and better serving customers is on the top of everybody鈥檚 to-do list. Also, running companies sustainably has become a business imperative 鈥� that includes farming businesses.

If observation, experience, and intuition helped farmers to improve their margins in the past, today we have the possibility to collect and analyze data from across the entire value chain. With 优蜜传媒Intelligent Agriculture, an industry cloud solution from SAP, agribusiness companies can become more sustainable and efficient.

Digitalizing the Field at KWS SAAT

KWS is the fourth-largest seed and plant breeding company globally, delivering its seeds to farmers for planting. KWS offers high-quality seeds that farmers can trust to sustainably harvest reliable crop yields. To transform its business, the company has decided to digitalize its entire logistic value chain, from field to plant, plant to stock, and order to cash.

With 优蜜传媒Intelligent Agriculture, KWS will be able to simplify collaboration with seed growers by putting field data to work. One way that is by helping to better plan seed farming processes in collaboration with growers, ensuring sustainability and maximizing efficiency, to produce the best quality seeds to offer in the marketplace.

Improving Farming Processes at Royal Eswatini Sugar Corporation

Another example of how . RES produces sugar and ethanol in the south of Africa and is now using 优蜜传媒Intelligent Agriculture to help improve farming processes. Both the farmers and those working in the offices at RES can plan, execute, and monitor production. Giving smaller farmers access to data supports them in better predicting crop yields and enables RES to determine the most favorable time to harvest.

Helping Farmers Is a Win for Everyone

Helping farmers, especially family and medium-scale ones, be successful is an incredible win for all involved. By allowing these farmers to be digitally connected to a larger enterprise, it keeps them competitive while ensuring a predictable income since the farmers can better plan their crops. Come harvesting time, this allows farmers in remote areas to create more jobs, which in turns supports the entire community.

Farming is becoming data driven. There is a significant increase of relevant data available from fields and farms that can be leveraged to drive better decisions. Learn more about , an industry cloud solution from 优蜜传媒and 2022 Hasso Plattner Founders鈥� Award winner.

In addition, explore the industry cloud next practice theme and .

for post-event, on-demand 优蜜传媒Sapphire Virtual to see all the sessions, including 鈥�.鈥�

Sven Denecken is senior vice president and chief marketing and solutions officer for Industries and CX at SAP.

It is with great pleasure and pride that I share the news that TrustRadius, the leading independent research and review platform, has named 优蜜传媒Customer Experience (优蜜传媒CX) as the winner of its 2023 Top Rated award under multiple CX market categories. It is an honor to receive this recognition from the B2B and B2C business professionals who use our solutions daily to help drive profitable growth for their organizations.

What Do These Awards Mean?

With these awards, the TrustRadius user community recognizes SAP鈥檚 commitment to help businesses deliver digital innovations for their customers, make intelligent business decisions that drive profitable outcomes, and gain confidence to grow and scale their business.

鈥淭hese awards are based directly on customer feedback and help software buyers make better purchasing decisions by highlighting products that provide high levels of customer satisfaction,鈥� said Megan Headley, vice president of Research at TrustRadius.

This year, 优蜜传媒CX has earned awards across the following market categories: Customer Experience Management, Help Desk, Customer Engagement, Identity Management, Customer Identity and Access Management (CIAM), Social Login, Customer Data, Order Management, eCommerce, Sales Intelligence, Lead Management, Sales Forecasting, CPQ, and Customer Relationship Management (CRM). To learn more about these recognitions, visit the page.

I wanted to take this opportunity to express my deepest gratitude to our ever-expanding customer base for their unwavering partnership and collaboration. This award is a testament to their trust in 优蜜传媒CX. Their feedback, insights, and challenges have shaped our solutions, driving us to continuously innovate and improve. Together, we have reimagined customer engagement, transforming interactions into meaningful connections that foster loyalty and drive business growth. We remain committed to providing the highest level of support, expertise, and innovation to help customers thrive in a dynamic market.

Here are a few reviews from our users:

Read all customer reviews of , , , and on TrustRadius.

Get an overview of 优蜜传媒CX or .

Sven Denecken is chief marketing and solutions officer for Industries and CX at SAP.

Of course, our market-leading intelligent enterprise resource planning (ERP) 优蜜传媒S/4HANA Cloud is a cornerstone of this offering. Regular product updates serve to provide customers with innovations and enhancements that can be consumed immediately in order to seize new business opportunities, strengthen their market position, streamline operations, and build resilience in more challenging times.

As the last 12 months have clearly demonstrated, when the world we know is turned on its head, those businesses able to sense changes and identify potentials, able to adapt quickly to unforeseen needs and unfamiliar circumstances are the ones best positioned to emerge strongest from the pandemic.

Introducing 优蜜传媒S/4HANA Cloud Release 2102

Just like previous updates, today鈥檚 release of 优蜜传媒S/4HANA Cloud 2102 provides customers with new capabilities to further the successful transformation of their business. Short development sprints and continuous delivery coupled with a close relationship with companies in all industries and user groups around the world allow us to prioritize capabilities that we know our customers need now and can benefit from straight away. Allow me to share with you some of the key additions in this latest release.

A company鈥檚 financial operations are like the oil that keeps an engine running smoothly. Particularly in challenging times, a well-managed cash flow is crucial. And in a volatile business environment, companies need to be able to act and adapt swiftly to changing circumstances. In 优蜜传媒S/4HANA Cloud for finance, we introduce the simulation cockpit for integrated financial planning, which allows management and controlling stakeholders to perform what-if analysis and simulate the impact of changes in factors like sales quantity or personnel expenses. A further highlight in the area of finance is the flexible assignment of accounting principles to ledgers. In order to run parallel accounting processes in their systems, customers need to use several accounting principles — for example, IFRS and a local accounting principle such as HGB. New customers that use 优蜜传媒Central Business Configuration to configure their systems can now flexibly assign the accounting principles they require to their respective ledgers. And the best thing: a single configuration is required to assign the ledger to the accounting principle throughout 优蜜传媒finance applications such as general ledger, treasury, and revenue recognition.

In recent releases we have focused significant development efforts on building out new capabilities in solution order management, which support customers to transform their product to higher-margin solutions comprising complementary products and services. This release sees the introduction of subscriptions for consumption-based business, integrating 优蜜传媒Subscription Billing and allowing users to create subscription services as well as sales and service products in a single order. This facilitates the sale of revenue-boosting bundles of physical products together with one-time, recurring, and consumption-based services.

Turning our attention to the sales department, I cannot help but think of the old adage 鈥淭ime is money.鈥� Intelligent automation in the creation of sales orders means a real boost to the efficiency of sales teams. A sales representative who doesn鈥檛 have to invest high manual effort into creating orders in the system can already move on to the next sale without delay. The 优蜜传媒Fiori app in 优蜜传媒S/4HANA Cloud release 2102 creates sales orders from unstructured data in PDF files. After a purchase order file in PDF format is uploaded, the system automatically extracts master data from the file. This data is saved in a sales order request, which can later be converted into a sales order. This user-friendly approach considerably reduces manual — and often error-prone — effort.

The smart application of intelligent technologies is key to any company鈥檚 digital transformation. Each update of 优蜜传媒S/4HANA Cloud brings additional tools to increase the intelligence of your business processes. One highlight in this release is in the use of machine learning algorithms to provide system support in maintenance notifications. Maintenance technicians or supervisors can have the system suggest the most likely damage code by automatically analyzing information that is already collected through the maintenance process. This can significantly shorten the time needed to assign the correct damage code to a maintenance notification, speeding up the time to resolution for the customer. It also improves data quality for later breakdown analysis.

We also continue to grow the intelligence and automation of 优蜜传媒S/4HANA Cloud through 优蜜传媒Intelligent Robotic Process Automation 鈥� hundreds of predefined bots are available to help drive automation within your business. See the and the for more information.

This just scratches the surface of the innovations delivered with 优蜜传媒S/4HANA Cloud 2102. Of course, there are further enhancements across all areas of the product for the benefit of all lines of business. Familiarize yourself with some of the other highlights through our and , or take a look at .

Sven Denecken is COO 优蜜传媒S/4HANA and head of Product Success at 优蜜传媒SE.